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Workshops

To continue the learning from Leading the Product (Digital) 2020 and help you to master the 7 Ps of Product, some of our most popular speakers from previous Leading the Product conferences are returning to run workshops.

There are only limited seats available at each workshop and they will sell up fast so reserve your spot quickly.

1. Building successful products in a changing market.
A Radical Product Thinking Workshop.

  • When: Tuesday, 18 November and Friday 20 November (2 hours each day), 3pm – 5pm (AEDT)
  • Where: Online
  • Cost: $495 including GST
  • Class size: Maximum 20
  • Which of the 7 Ps does it focus on? Purpose and Practice
  • Facilitator: Radhika Dutt, standout LTP 2019 speaker and founder of the Radical Product Thinking movement

With markets undergoing rapid change, you’re probably realising the need to revisit your Product’s strategy and vision. Once changed, you then need to systematically translate that vision and strategy to everyday activities, balancing progress towards your vision against the reality of everyday business needs. When successful this allows you to iterate less and achieve more.

This workshop helps you to rethink your vision and strategy and then translate it into priorities and execute it to adapt to the changing market. You’ll have a powerful set of tools to communicate your rationale and align your team, especially useful when working remotely.

Overall workshop goal

To help you achieve more by aligning your vision and strategy with your everyday work and then communicating it to your team and stakeholders through a powerful set of tools.

Who should take this course?

  • Independent-contributor Product Managers at all levels looking to expand their influence in their organisations and increase alignment within their teams.
  • Managers and senior leaders looking to align their team on a compelling vision and clear strategy through a simple and productive exercise.
  • Product Leaders who want to help their Product Teams to enhance their intuition and be more aligned in decision-making (so you don’t have to be on every Zoom call)

Learning outcomes:

You will leave this workshop with:

  • A clear vision which you are ready to share with your team and a group exercise to bring to life and align your team to work together to achieve it.
  • The know how to translate your vision and strategy into hypothesis-driven, Lean and Agile execution and measurement.
  • A prioritisation rubric that helps you balance making progress towards your vision against the reality of everyday business needs.

About Radhika

Radhika DuttRadhika Dutt is an entrepreneur and Product Leader who has participated in 4 acquisitions, 2 of which were companies she founded. She is currently Advisor on Product Thinking to the Monetary Authority of Singapore (Singaporean equivalent of the Federal Reserve and SEC combined). She co-founded Radical Product Thinking as a movement of leaders creating vision-driven change and is the author of an upcoming book scheduled for launch in September 2021. Radhika has built products in industries including broadcast, media and entertainment, advertising technology, government, consumer apps, robotics, nonprofits, and wine. The roles she has held have been equally varied, including marketing, sales, strategy, program management, operations, CEO, and product management.

Her journey into product leadership made her realise that “product” is a way of thinking that can be applied almost anywhere, not a job title or function. Radhika graduated from MIT with an SB and M.Eng in Electrical Engineering, and speaks nine languages while learning her tenth. You can follow her on her Medium publication (Radical Product) or on LinkedIn.

2. Five Steps to Creating Your Product Strategy

  • When: Monday, 9 November, 12:30pm – 2:30pm and 3pm – 5pm AEST
  • Where: Online
  • Cost: $495 including GST
  • Class size: Maximum 20
  • Which of the 7 Ps does it focus on? Problem, Purpose and Position
  • Facilitator: Ken Sandy, ex VP of Product at Masterclass and Lynda, 20-year Silicon Valley Product Leader, Industry fellow and lecturer at University of Berkeley, California and , Author of The Influential Product Manager

Do you have unmotivated product teams? Are you struggling to get buy in from your stakeholders? Are you developing product strategy amid time consuming and complicated organisational obstacles?

Developing your product strategy doesn’t need to be time consuming, complicated or bogged-down by organisational obstacles. Using a structured, top-down approach you can define key themes and desired outcomes – which in turn empower you to prioritise the most important work for you and your team. By using three simple frameworks – Strategic Pillars, the Kano Method and the KL-method – you can define, communicate and gain buy-in for a product strategy that aligns your stakeholders and motivates your team.

Every PM needs to know how to build a great product strategy whether you are Head of Product or new to product. This is a key tool to be able to motivate and unify your team.

In this workshop you’ll be introduced to examples from real-world companies and apply the frameworks to your own product challenges.

Overall workshop goal

Show you how to create a simple, effective and powerful Product Strategy which will motivate your team and gain buy in from key stakeholders.

Pre workshop homework

Ahead of the Product Strategy workshop, you will complete a small prep exercise on a Miro board (provided a week before the workshop). You will pick a real or theoretical product area to build a strategy. Ideally this is a real product you are working on but one that you feel comfortable enough sharing high-level with other participants. For preparation you will identify a target customer, define your problem statement, some metrics and brainstorm some features.

Course outcomes

  • Develop a simple, effective and powerful Product Strategy for your own Product or Product suite
  • Understand the most important elements of Product Strategy and how to apply them
  • Set an aspirational and motivating Product Vision
  • Understand various tools and frameworks including core competencies, Kano Method, Feature-Benefit-Mapping, North-star and value-centric SMART metrics, KL-Method to surface “big rocks”

Who should take this course?

  • Independent-contributor Product Managers at all levels looking to expand their strategic skills, business impact, stakeholder alignment and influence in their organisations.
  • Managers of teams and senior leaders looking for straight-forward, practical frameworks to coach their teams in essential strategic thinking.
  • Product Leaders that want to create a Product Strategy or refine or revolutionise their current one.
  • The course is suitable for consumer, SaaS and enterprise companies – particularly for evolving/maturing companies but also larger organisations to complement existing strategic planning processes.

3. Drive Product Success with Metrics-that-Matter

  • When: Wednesday, 10 November, 12:30pm – 2:30pm and 3pm – 5pm AEST
  • Where: Online
  • Cost: $495 including GST
  • Class size: Maximum 20
  • Which of the 7 Ps does it focus on? Performance
  • Facilitator: Ken Sandy, ex VP of Product at Masterclass and Lynda, 20-year Silicon Valley Product Leader, Industry fellow and lecturer at University of Berkeley, California and , Author of The Influential Product Manager

Course overview

Can you demonstrate that you are providing customer value? Do you know what metrics are important for your product, for your team, or for your stakeholders?

Measuring product performance is essential to ensuring teams are tracking towards their goals, improving the Product over time, and delivering value to customers and their businesses. Yet, poorly defined, inappropriate, spotty or incomplete metrics mean the team’s decisions are often based on intuition, stakeholder directives or tenuous connection to unclear trends. At worst, the absence of clear metrics undermine the Product Manager. Without clear metrics it’s hard to directly show how a Product Team is driving value and it can call into question the team’s performance.

Overall workshop goal

Participants will develop powerful metrics for real-life examples and their own products. This makes the workshop immediately applicable and highly relevant to your current Product challenges and opportunities.

Pre workshop homework

Ahead of the Product Metrics workshop, you will complete a small prep exercise on a Miro board (provided a week before the workshop). You will define some metrics for a real or theoretical product. Ideally this is a real product you are working on but one that you feel comfortable enough sharing high-level with other participants.

Course outcomes

  • Learn how to develop and implement five categories of useful Product metrics
  • Understand common missteps and pitfalls in setting metrics and learn how to avoid these
  • Learn the best team metrics and which are right for you and your organisation
  • Practice developing a range of reporting dashboards

Who should take this course?

  • Independent-contributor Product Managers at all levels looking to expand their strategic skills, business impact, stakeholder alignment and influence in their organisations.
  • Managers of teams and senior leaders looking for straight-forward, practical frameworks to coach their teams in essential strategic thinking.
  • Product Leaders that want to create a Product Strategy or refine or revolutionise their current one
  • The course is suitable for consumer, SaaS and enterprise companies – particularly for evolving/maturing companies but also larger organisations to complement existing strategic planning processes.

About Ken Sandy

Ken SandyKen’s a senior technology Product Management exec from the SF Bay Area including online education companies, MasterClass and lynda.com (Linkedin Learning). He pioneered the first Product Management course offered in the Engineering school at UC Berkeley, which has over 400 PM alumni practicing in industry, and recently released “The Influential Product Manager – How to Lead and Launch Successful Technology Products” a guide to navigating the challenging collaborative aspects of the product manager’s role.