Leading The Product Sydney - Leading The Product

Your Schedule

  • 8:45 AM

    Jen Marshall, Brainmates
    Welcome Address
  • 9:00 AM

    Ken Sandy, UC Berkeley
    The evolution of Product Management in Silicon Valley and what you can learn from it.
  • 9:35 AM

    Dr. Sarah Colley, Pockets of Brilliance
    Psychology for Product Managers. Understand your teams and your customers, so you can build better Products.
  • 10:10 AM

    Morning Tea
  • 10:40 AM

    Magnus Billgren, Tolpagorni Product Management
    The Product Soundtrack® – succeeding with Product Management in B2B environments.
  • 11:15 AM

    Susan Teschner, 99designs
    Experimenting with experimentation -- Pro tips for doing it well.
  • 11:50 PM

    SEEK Networking Event
  • 12:30 PM

  • 1:20 PM

    Lightning Talks:
    Laura Cardinal, Xero
    The Product Manager’s Stakeholder Survival Guide.
    Dan Taylor, TAL
    Product Management in the corporate context: When Product/Market Fit isn’t enough.
    Katherine Barrett, carsales.com.au
    The 5 Stages of Product Management.
  • 1:50 PM

    Sally O’Donoghue, ABC iview
    A product lifecycle story: reflecting on the highs and lows of ABC iview over 10 years.
  • 2:25 PM

    Syed Ahmed, BUPA
    Working with HAL: Product Management in the age of Artificial Intelligence.
  • 3:00 PM

    Afternoon Tea
  • 3:30 PM

    Wendy Glasgow, Google
    Data : Considering more than the obvious.
  • 4:05 PM

    Trent Mankelow, Trade Me
    Rowing in the same direction: How we scaled product management at Trade Me.
  • 4:40 PM

    Jen Marshall, Brainmates
    Closing Remarks
  • 5:00 PM

    After Party at Dockside, Darling Harbour

Your Host

Jen Marshall

Jen Marshall | Brainmates

Jen Marshall is CEO and Senior Consultant at Brainmates. She has deep experience in Media starting out her career as a News Producer at BSkyB, London. Before leading the team at Brainmates, Jen was the Product Director at Fairfax Media. Jen has an Executive MBA from the Australian Graduate School of Management and a BA in Communications from Charles Sturt University. She is regular presenter at events on the state of Product Management.

Your Speakers

Ken Sandy

Ken Sandy | University of California, Berkeley
Topic: The evolution of Product Management in Silicon Valley and what you can learn from it.

Ken Sandy is a 20-year technology Product Management veteran based in San Francisco Bay Area. He has led Product Management teams at an executive level at both fast-growth, early-stage companies, and for larger companies attempting digital transformations amidst industry disruption.


Ken is an Industry Fellow and Lecturer at the Center for Entrepreneurship and Technology at University of California, Berkeley, where he instructs a pioneering Product Management course equipping students with real-world tools and frameworks, and immediately applying them on complex product initiatives. And he is an Executive Product Consultant, assisting companies to drive growth through establishing focused Product strategy, and maturing their Product Management processes and teams.

Previously, Ken was Vice President, Product at Lynda.com – the premier online learning company acquired by LinkedIn. Prior, he worked for companies developing content and advertising platforms for independent publishers, startups creating mobile messaging and social networking solutions, and led business units based in the US and China. He is an alumnus of University of Melbourne.

Trent Mankelow

Trent Mankelow | Trade Me
Topic: Rowing in the same direction: How we scaled product management at Trade Me.

Trent Mankelow is the Chief Customer Officer at Trade Me, New Zealand's leading online marketplace and classified business, used by over 750K Kiwis a day.

For the last two-and-a-half years, Trent was Trade Me's Chief Product Officer, responsible for the product management practice used by 22 PMs across the business.

Prior to Trade Me, Trent was the co-founder and CEO of Optimal Experience, a UX consultancy started in New Zealand. Trent helped grow the business from two people sharing a desk in 2003, to 30 staff across Auckland, Wellington and Sydney before selling to PwC in 2014. He is a co-founder of Optimal Workshop (which builds tools for UX professionals), was the Chief Product Officer for a high-growth SaaS business, and has worked for Spark Ventures.

He's currently obsessed with mountaineering with the goal to climb Mount Cook, New Zealand's highest mountain, in December 2017.

Dr. Sarah Colley

Dr. Sarah Colley | Pockets of Brilliance
Topic: Psychology for Product Managers. Understand your teams and your customers, so you can build better Products.

Dr. Sarah Colley is an organisational psychologist who works with organisations and teams to develop a range of human-centered development processes, based on applying insights from psychology, neuroscience and design thinking. Sarah has spent the past ten-years designing and delivering innovative training, development and coaching processes that result in sustained organisational change, enhanced cultural alignment, accelerated leadership development, improved team alignment / effectiveness, and enhanced outcomes for individuals and organisations.

Sarah has trained at Stanford Design School and utilises design thinking to collaborate in the creation of all processes with clients. She is an engaging facilitator and coach, having presented at national and international conferences including at the United Nations. She has designed and delivered hundreds of development processes across Australia, New Zealand, Canada, The United States, Europe and Asia; across a range of industries including government, engineering, oil and gas, mining, rail, shipping, energy and explosives.

Susan Teschner

Susan Teschner | 99designs
Topic: Experimenting with experimentation -- Pro tips for doing it well.

Susan's degree in Political Science qualified her for nothing, but her journey through the ranks of product management sure has. Having tried her hand at all angles of product, Susan's found that straying too far from either the thinking or the doing makes her seriously cranky pants. She’s most happy building collaborative, creative and generally ass-kicking teams, learning daily, delivering on a shared vision and laughing hard along the way.

Currently directing a Product team spread between Melbourne and San Francisco, Susan’s work growing 99designs — the world’s largest marketplace for graphic design — keeps the cranky pants away.

Cameron Adams

Sally O'Donoghue | ABC iview
Topic: A product lifecycle story: reflecting on the highs and lows of ABC iview over 10 years.

Sally O’Donoghue is manager of ABC iview. iview attracts 2.1m monthly users, second only to Netflix for video on demand, and records more than 50 million program plays each month.

During Sally’s time leading product development, editorial and audience experience at iview, the service has continued to break new ground with multiple digital-first program commissions and initiatives unearthing new on and off-screen talent.

Sally has previously held senior product and editorial roles at BSkyB and Virgin Media UK before joining ABC TV in 2011. Sally completed post-graduate studies in Communication at Swinburne University of Technology.

Syed Ahmed

Syed Ahmed | BUPA Australia and New Zealand
Topic: Working with HAL: Product Management in the age of Artificial Intelligence.

From global multi-national corporate enterprises to early stage start-ups, fluid, fast-moving digital experiences to deep, mission-critical enterprise IT systems, Syed has experience in synthesizing business outcomes with the technologies that enable them.

He is currently the Head of Digital Products and Operations at Bupa Australia and New Zealand, where he begs, cajoles and sometimes leads a number of cross-functional multi-disciplinary teams in delivering and managing the digital product portfolio. Prior to joining Bupa, Syed worked across technology management, strategy and advisory roles across a range of organisations including ThoughtWorks, Servcorp, Perpetual and Avanade.

When he’s not juggling corporate priorities, Syed provides advice to early-stage tech start-ups, mentors a small number of start-up founders and occasionally helps out as a judge in start-up competitions. He also considers himself a coffee enthusiast (one level below snob), is a keen camper and occasionally gets to ride his motorbike.

Syed has a Bachelor of Commerce in Business Information Systems, a Master of Information Systems (Honours) in Artificial Intelligence, and an MBA from AGSM.

Magnus Billgren

Magnus Billgren | Tolpagorni Product Management
Topic: The Product Soundtrack® – succeeding with Product Management in B2B environments.

Magnus Billgren is a Product Guy. He has been developing and rolling out products throughout the globe in different settings. But always technology intensive products in the B2B space.

He has created products that have generated billions in turnover. Industrial tools, CRM system, Neurosurgery equipment, Telecom switches, IoT platforms, Car diagnostics, Diving gear and more. Magnus has guided Product Managers to success in different technology & market environments. Product Management tools like Value Tree®, PMA, Product SoundTrack® and Value Development Model bear his signature. He has also built and sold two IT companies (in CRM and digital communication) . Magnus has done product management at ABB, the Swedish Post, Bergman & Beving and Strålfors, where he developed award winning products .

He is the founder of Tolpagorni Product Management, one of the largest Product Management Companies in the world. He is a founding member of ISPMA. He is contributes in research for Product Marketing, Business modelling, Product Planning and sits on the steering board for university projects. With an educational background in Engineering, Business, Philosophy and Industrial Design he takes on projects from holistic but yet pragmatic point of view.

He has trained thousands of Product Managers. Companies like Ericsson, Profoto, Würth, Volvo CE, Atlas Copco, IBM, Transmode, Interspiro, Vendemore are using his expertise to develop and manage technology intensive products. Tolpagorni has consulting and speaking engagement around in world in countries like China, UK, Italy, Switzerland, Denmark, Spain, Germany, Sweden, Italy, Finland and more.

Twitter handle: @magnusbillgren

Wendy Glasgow

Wendy Glasgow | Google
Topic: Data : Considering more than the obvious

Wendy heads up Google's Advanced Data Solutions APAC team and specialises in working with partners building integrated data, analytics and marketing capabilities to power their business. With a technology background Wendy started her career as a software engineer moving to Project Manager, Product Manager and CTO roles. She has worked in London, Paris and Australia at organisations including AOL, Microsoft and News Corp building business critical and market leading products.

Twitter handle: @wendy_glasgow


Lightning Talks

Katherine Barrett

Katherine Barrett | carsales.com.au
Topic: The 5 Stages of Product Management.

Katherine Barrett is a traveller, story teller and team appointed nerd whisperer. Since her start in product management Katherine has worked on researching, creating and optimising products but takes the most joy from making product moments that surprise and delight. Having started her product management career by decommissioning a product Katherine has seen the birth, life and death of products and lived to tell the tale. With a love of shiny objects Katherine recognises the importance of curation and clarity in product design.

Twitter: @Misscommunikat

Dan Taylor

Dan Taylor | TAL
Topic: Product Management in the corporate context: When Product/Market Fit isn't enough.

Dan is General Manager of Innovation at TAL, Australia’s largest Life Insurer, where he leads the innovation team including TAL’s Accelerator, Incubator and Data Lab.

Dan has been at the frontline of corporate innovation for over 15 years, working in and with some of the world’s largest companies to establish and sustain innovation. He has developed and launched everything from digital payments technologies to engineering services, from smart home products to electric vehicle businesses, and from media ventures to telecoms tariffs – and even founded some of his own businesses along the way, not least a vineyard in Argentina.

Dan is a thought leader and published author (The Secrets of Big Business Innovation) with deep expertise in customer-led proposition design, leveraging the power of data and technology, and critically, how to deliver innovation in the corporate environment.

Laura Cardinal

Laura Cardinal | Xero
Topic: The Product Manager's Stakeholder Survival Guide.

Laura believes that amazing things happen when you align different types of people to a common purpose. She wants to live in a world where people feel confident to be themselves, and is passionate about creating cultures and teams that enable that to happen.

With over 15 years' experience in leadership and technology, Laura leads a large innovative team of product managers and engineers who are dedicated to building beautiful cloud accounting software used by over a million small businesses all over the world.

When she's not leading product teams at Xero, you may find Laura speaking or volunteering at women in tech events, singing bad songs really loudly at karaoke, and navigating her way through motherhood with her two daughters.



Where is it?

Dockside, Cockle Bay Wharf, Darling Harbour

Getting there

From CBD. Walk down Druitt Street from city centre (Town Hall Station) and across the pedestrian bridge onto the Darling Harbour Foreshore. Turn right towards the Aquarium. At the centre of the Cockle Bay Wharf Precinct is a fountain featuring Steel Brolgas (birds). Head past the fountain and towards the right-hand side (near Lindt Café) and take the escalators up one level to Dockside.

Nearest station - Town Hall Station. Please use directions above from the station to get to the venue.

Ask to be dropped off at Wheat Road drop off zone, Cockle Bay Wharf. The driver needs to take Wheat Road by keeping left when going past the IMAX Theatre site. Take the escalators up one level to Dockside.

Drive down Market Street towards Darling Harbour, turn left into Sussex Street and park at 201 Sussex Street, Wilsons Car Park on the right-hand side. Take the elevator up to B and walk across the bridge to Dockside.

*Please note that Dockside, Cockle Bay Wharf is located on the Sydney CBD side of Darling Harbour between the IMAX Theatre and the Pyrmont Bridge.*

The after party

Dockside, Cockle Bay Wharf