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When will the conference take place?

26 May 2021. From 8.15am to 5.30pm Australian Eastern Standard Time.

Where will the conference take place?

The LTP DIGITAL 2021 is fully online, real-time event that will be live streamed from the website.

You will need your unique login to access the live stream of the Conference. Your login to the Leading the Product website will enable you to access the live stream on the day of the conference.

Only one (1) concurrent login per ticket is allowed.

When are Early Bird tickets available until?

Our Early Bird pricing is available from 11 February until 31 March 2021. After that ticket prices for the conference go up from AUD $399 to AUD $499 inc. GST.

LTP 2020 Credits

Those people that had a credit remaining from their purchase to our physical conference in 2020 will have been contacted with details of the remaining credit and how to access the credit. If you believe you have a credit but have not been contacted, then please email us at

What technology will you be using at the Conference?

  • The main stage will be livestreamed in 1080 HD at
  • The breakout rooms will be held in Zoom.
  • The collaborative whiteboard sessions will be in Miro.
  • We will use Slack for casual chat and tech support.

What is happening at LTP DIGITAL 2021?

The theme of LTP DIGITAL 2021 is The 7 Ts of Product-Led Transformation.

The conference will be a mixture of presentations, speaker Q&A’s, breakouts, and networking. Look at the Agenda and Speaker Lineup for more details.

The audience will also write the story of the day by participating in a shared product adventure. Before each talk, the audience will vote on the decision they would make at this point in the adventure. The collective, real-time vote of the audience will determine where the story goes next.

Can I login to Zoom or Miro with another device but stream the main conference from my computer?

Yes. But please do not log into Zoom or Miro with multiple devices as there are limits to the number of devices that can log in at one time.

Will the videos be available afterwards to watch?

No. We will not be sharing the videos publicly after the event. LTP DIGITAL is a uniquely LIVE event. The audience makes decisions together on the day, which affect the outcome at the end. It will be streamed live in 1080 HD and if you miss parts of the event, unfortunately, you miss out.

Something has come up and I can’t make the Conference. Can I watch it later?

No, sorry. You can transfer your ticket to someone else though if you want. Just contact us on or call us on +61 1800 272 466 and we will transfer your ticket.

How many speakers are there?

This is a single-stream conference with eight speakers, plus our two ‘Lightning Speakers’ who will deliver quick, five-minute speeches. There are also breakout sessions with different speakers/topics available to choose from. Look at the Agenda and Speaker Lineup for more details.

Can multiple people view the Conference from one ticket?

Each ticket purchased includes a personal viewing license, which means one person may view the Conference with that ticket. Public viewing is not included in a single ticket purchase, which means you may not buy one ticket and project the event to multiple viewers. Each viewer of the Conference must have their own ticket.

You will want this anyway as each ticket is tied to a single email address and there is only one concurrent login allowed. Each viewer will want to participate in the product adventure, which they will do by voting through their login during the Conference. This login also allows them to participate in the chat and forum and access the Zoom breakout rooms. This is not possible from a single ticket, single login.

How much does it cost?

There are number of pricing options available depending on when you buy and how many tickets that you are purchasing at the same time.

LTP Conference Only Tickets

Early Bird (before 31 March 2021)

1 ticket = $399 ($100 off Standard Pricing)
2-7 Tickets = $379 each (save additional $20 per person)
8+ Tickets = $349 each (Save additional $50 per person)

Standard Pricing (after 31 March 2021)
1 ticket = $499
2-7 Tickets = $479 each (save $20 per person)
8+ Tickets = $449 each (Save $50 per person)

LTP Season Pass Tickets

Early Bird (before 31 March 2021)

1 ticket = $649 ($100 off Standard Pricing)
2-7 Tickets = $629 each (save additional $20 per person)
8+ Tickets = $599 each (Save additional $50 per person)

Standard Pricing (after 31 March 2021)

1 ticket = $749
2-7 Tickets = $729 each (save $20 per person)
8+ Tickets = $699 each (Save $50 per person)

All prices are in Australian dollars and are inclusive of GST.

What does my ticket get me?

The ticket price includes:

  • All day access to the event
  • Live Q&A with speakers
  • In-day workshops
  • Virtual exhibit area
  • Networking

Who should attend the conference?

The theme for LTP DIGITAL 2021 is “The 7 T’s of Product-Led Transformation”. The focus is on how organizations can see an exponential increase in their return on their product investment through product-led transformation.

While traditionally, LTP has been for anyone who loves Product Management or wants to find out more about it, this year the more people from your organization across functions, especially senior leadership, the more effective your organization would find the journey to implement the learnings.

  • Product Manager
  • Product Owner
  • Product Marketer
  • Product Leader
  • Heads of Product
  • Chief Product Officer
  • UX/UI designers
  • Business analysts and strategists
  • Growth Hacker/Marketer
  • Digital Marketer
  • Heads of Marketing
  • Developer
  • General Manager
  • CEO
  • Founders

How can I get involved in the conference, beyond attending?

Follow the hashtag #LTPCON and our social media channels LinkedIn, Twitter and Facebook. You can also subscribe to our newsletter.

Can my organisation sponsor or advertise at the conference?

Yes. Without the help of our sponsors Leading the Product wouldn’t exist.

They’re also more than sponsors, they’re partners that share our love of Product Management and our determination to bring you an amazing experience.

Drop us an email at to find out how you can get involved.

Will I receive a certificate of attendance or can I apply CPD points against my attendance?

You can use your name badge as evidence of your attendance and apply for CPD points to your relevant association. I’m afraid that we can’t provide certificates of attendance.

How many tickets are being sold? How big is the conference?

This year will be between 800-1000 attendees.

What types of workshops are you offering?

All workshops on the day of the Conference are included in your ticket.

Can I change my ticket details?

Changes can be made any time up to two weeks prior to the event. You may send a substitute if you are unable to attend the event or you may change your company/contact details.

If you have any issues switching over your account then email us at

What are your terms and conditions for ticket refunds?

Ticket Refunds: Refunds will be provided in the situation where we are forced to cancel the event. The refund will be processed within 30 days of the announcement of the event cancellation.

Can I pay by invoice rather than credit card?

Absolutely! You can pay by Invoice up until 3 weeks prior to the conference. At the checkout just choose the “Pay by Invoice” option. Payment will need to be received prior to the conference date.

Can I get a tax invoice?

Yes. You can find a PDF of your tax invoice in the “My Account” page.

Will there be changes made to the conference program?

Although we try to ensure that everything runs as planned and as smoothly as possible there may be events outside our control that require us to change some aspects of the event. We reserve the right to take these actions.

You acknowledge that Leading the Product is not liable to you for any costs and expenses you may incur if we need to cancel or modify the conference due to an event outside of our control.


Who owns the conference content?

The presentations (including, but not limited to, audio, videos and slideshows) presented at the Leading the Product conference are owned by Brainmates Pty Ltd (ABN 67 110 344 271) or are included with the permission of the owner of the rights. You may not copy, distribute, modify, transfer or in any way use all or part of the Content for commercial reasons or in any way infringes third party rights that may bring us or any of our affiliates into disrepute.

Help! I have a problem and need to contact someone at Leading the Product

If you have a problem that hasn’t been resolved through our FAQ then email us at

Where to next?