Leading The Product Melbourne - Leading The Product

Your Schedule

  • 8:45 AM

    Jen Marshall, Brainmates
    Welcome Address
  • 9:00 AM

    Ken Sandy, UC Berkeley
    The evolution of Product Management in Silicon Valley and what you can learn from it.
  • 9:35 AM

    Wendy Glasgow, Google
    Data : Considering more than the obvious.
  • 10:10 AM

    Morning Tea
  • 10:40 AM

    Ken Chin, SEEK
    Influence. A Product Managers Guide.
  • 11:15 AM

    Sally O’Donoghue, ABC iview
    A product lifecycle story: reflecting on the highs and lows of ABC iview over 10 years.
  • 11:50 AM

    SEEK Networking Session
  • 12:30 PM

  • 1:20 PM

    Lightning Talks:
    Liz Blink, Sensis
    Positive psychology and its impact/use on your role as a product leader.
    Zac Andrew, ANZ
    The unsexy Product Manager: Navigating the details to achieve fantastic customer outcomes.
    Rakalene Condon, CoreLogic
    How small shifts and perseverance create winning products.
  • 1:50 PM

    Magnus Billgren, Tolpagorni Product Management
    The Product Soundtrack® – succeeding with Product Management in B2B environments.
  • 2:25 PM

    Syed Ahmed, BUPA
    Working with HAL: Product Management in the age of Artificial Intelligence.
  • 3:00 PM

    Afternoon Tea
  • 3:30 PM

    Yasi Baiani, fitbit
    Building world-class products. The tools and techniques that lead to success.
  • 4:05 PM

    Trent Mankelow, Trade Me
    Rowing in the same direction: How we scaled product management at Trade Me.
  • 4:40 PM

    Jen Marshall
    Closing Remarks
  • 5:00 PM

    After Party at RACV City Club

Your Host

Jen Marshall

Jen Marshall | Brainmates

Jen Marshall is CEO and Senior Consultant at Brainmates. She has deep experience in Media starting out her career as a News Producer at BSkyB, London. Before leading the team at Brainmates, Jen was the Product Director at Fairfax Media. Jen has an Executive MBA from the Australian Graduate School of Management and a BA in Communications from Charles Sturt University. She is regular presenter at events on the state of Product Management.

Your Speakers

Ken Sandy

Ken Sandy | University of California, Berkeley
Topic: The evolution of Product Management in Silicon Valley and what you can learn from it.

Ken Sandy is a 20-year technology Product Management veteran based in San Francisco Bay Area. He has led Product Management teams at an executive level at both fast-growth, early-stage companies, and for larger companies attempting digital transformations amidst industry disruption.


Ken is an Industry Fellow and Lecturer at the Center for Entrepreneurship and Technology at University of California, Berkeley, where he instructs a pioneering Product Management course equipping students with real-world tools and frameworks, and immediately applying them on complex product initiatives. And he is an Executive Product Consultant, assisting companies to drive growth through establishing focused Product strategy, and maturing their Product Management processes and teams.

Previously, Ken was Vice President, Product at Lynda.com – the premier online learning company acquired by LinkedIn. Prior, he worked for companies developing content and advertising platforms for independent publishers, startups creating mobile messaging and social networking solutions, and led business units based in the US and China. He is an alumnus of University of Melbourne.

Dan Olsen

Kenneth Chin | SEEK Asia
Topic: A Product Managers Guide to Influence without Authority.

Ken leads the product team at SEEK Asia delivering engaging customer experiences to hundreds of millions of job seekers in seven countries across Asia. SEEK Asia has the mission of improving people's lives through better careers and helping organisations be successful by hiring great talent.

Prior to joining SEEK Asia, Ken was the Product Director and member of the founding team of the London office of BCG Digital Ventures. He has consulted to many large corporate clients in Europe on startups, disruptive innovation and digital transformation. While at the firm, Ken also acted as the CEO of FarePilot, a startup venture that applied machine learning and predictive analytics to the transport sector.

Ken developed his product management career over nine years at eBay in both Sydney and London, where he became Head of Product Management for the European Product Development group at eBay Europe.

Ken's career has included various roles in marketing, business management and sales. He founded a digital media agency in the mid 90's and started his career as a software developer writing code for IBM mainframes in Singapore. He is a lean startup and agile practitioner and has an MBA from the University of Western Australia.

Trent Mankelow

Trent Mankelow | Trade Me
Topic: Rowing in the same direction: How we scaled product management at Trade Me.

Trent Mankelow is the Chief Customer Officer at Trade Me, New Zealand's leading online marketplace and classified business, used by over 750K Kiwis a day.

For the last two-and-a-half years, Trent was Trade Me's Chief Product Officer, responsible for the product management practice used by 22 PMs across the business.

Prior to Trade Me, Trent was the co-founder and CEO of Optimal Experience, a UX consultancy started in New Zealand. Trent helped grow the business from two people sharing a desk in 2003, to 30 staff across Auckland, Wellington and Sydney before selling to PwC in 2014. He is a co-founder of Optimal Workshop (which builds tools for UX professionals), was the Chief Product Officer for a high-growth SaaS business, and has worked for Spark Ventures.

He's currently obsessed with mountaineering with the goal to climb Mount Cook, New Zealand's highest mountain, in December 2017.

Cameron Adams

Sally O'Donoghue | ABC iview
Topic: A product lifecycle story: reflecting on the highs and lows of ABC iview over 10 years.

Sally O'Donoghue is manager of ABC iview. iview attracts 2.1m monthly users, second only to Netflix for video on demand, and records more than 50 million program plays each month.

During Sally's time leading product development, editorial and audience experience at iview, the service has continued to break new ground with multiple digital-first program commissions and initiatives unearthing new on and off-screen talent.

Sally has previously held senior product and editorial roles at BSkyB and Virgin Media UK before joining ABC TV in 2011. Sally completed post-graduate studies in Communication at Swinburne University of Technology.

Yasi Baiani

Yasi Baiani | FitBit
Topic: Building world-class products. The tools and techniques that lead to success.

Yasi Baiani is a product innovator, entrepreneur, investor, and startup advisor. As the Head of Product Management, Software Experience at Fitbit, she strategizes and builds the next generation of health and wellness products.

Yasi also teaches the Product Management course to the MBA students at Haas School of Business, UC Berkeley. Prior to Fitbit, Yasi was the CEO and Co-Founder of ActivePepper, a health and fitness mobile company and the Product Innovation Manager at athenahealth, a $5.5 billion healthcare IT firm.

Yasi also experienced entrepreneurship through the lens of a venture investor; she was a VC for a $3.5 billion venture fund in Silicon Valley, invested in tech and digital health startups. She served on the board of for-profit (Zvents) and non-profit organizations (City of Dreams) in the past.

Yasi is a blogger, writing regularly about the digital health and the role of women in tech. She has over 250K followers on LinkedIn and has been recognized as the Top LinkedIn Voices in 2015 and 2016. She holds a BS in Business Administration from UC Berkeley and an MBA from Harvard Business School. Yasi was listed as The 27 Most Impressive Harvard MBAs by Business Insiders.

Syed Ahmed

Syed Ahmed | BUPA Australia and New Zealand
Topic: Working with HAL: Product Management in the age of Artificial Intelligence.

From global multi-national corporate enterprises to early stage start-ups, fluid, fast-moving digital experiences to deep, mission-critical enterprise IT systems, Syed has experience in synthesizing business outcomes with the technologies that enable them.

He is currently the Head of Digital Products and Operations at Bupa Australia and New Zealand, where he begs, cajoles and sometimes leads a number of cross-functional multi-disciplinary teams in delivering and managing the digital product portfolio. Prior to joining Bupa, Syed worked across technology management, strategy and advisory roles across a range of organisations including ThoughtWorks, Servcorp, Perpetual and Avanade.

When he's not juggling corporate priorities, Syed provides advice to early-stage tech start-ups, mentors a small number of start-up founders and occasionally helps out as a judge in start-up competitions. He also considers himself a coffee enthusiast (one level below snob), is a keen camper and occasionally gets to ride his motorbike.

Syed has a Bachelor of Commerce in Business Information Systems, a Master of Information Systems (Honours) in Artificial Intelligence, and an MBA from AGSM.

Magnus Billgren

Magnus Billgren | Tolpagorni Product Management
Topic: The Product Soundtrack® – succeeding with Product Management in B2B environments.

Magnus Billgren is a Product Guy. He has been developing and rolling out products throughout the globe in different settings. But always technology intensive products in the B2B space.

He has created products that have generated billions in turnover. Industrial tools, CRM system, Neurosurgery equipment, Telecom switches, IoT platforms, Car diagnostics, Diving gear and more. Magnus has guided Product Managers to success in different technology & market environments. Product Management tools like Value Tree®, PMA, Product SoundTrack® and Value Development Model bear his signature. He has also built and sold two IT companies (in CRM and digital communication) . Magnus has done product management at ABB, the Swedish Post, Bergman & Beving and Strålfors, where he developed award winning products .

He is the founder of Tolpagorni Product Management, one of the largest Product Management Companies in the world. He is a founding member of ISPMA. He is contributes in research for Product Marketing, Business modelling, Product Planning and sits on the steering board for university projects. With an educational background in Engineering, Business, Philosophy and Industrial Design he takes on projects from holistic but yet pragmatic point of view.

He has trained thousands of Product Managers. Companies like Ericsson, Profoto, Würth, Volvo CE, Atlas Copco, IBM, Transmode, Interspiro, Vendemore are using his expertise to develop and manage technology intensive products. Tolpagorni has consulting and speaking engagement around in world in countries like China, UK, Italy, Switzerland, Denmark, Spain, Germany, Sweden, Italy, Finland and more.

Twitter handle: @magnusbillgren

Wendy Glasgow

Wendy Glasgow | Google
Topic: Data : Considering more than the obvious

Wendy heads up Google's Advanced Data Solutions APAC team and specialises in working with partners building integrated data, analytics and marketing capabilities to power their business. With a technology background Wendy started her career as a software engineer moving to Project Manager, Product Manager and CTO roles. She has worked in London, Paris and Australia at organisations including AOL, Microsoft and News Corp building business critical and market leading products.

Twitter handle: @wendy_glasgow


Lightning Talks

Ken Sandy

Rakalene Condon | CoreLogic
Topic: How small shifts and perseverance create winning products

Rakalene is the Head of API and Partner Integrations at CoreLogic, leading a team that delivers bespoke data solutions for clients. In this role she collaborates closely with customers and partners on product development to help them integrate property data into their own systems and customer engagement solutions. Rakalene is passionate about the power of data combined with user-centric design thinking to create value, transform organisations and change the shape of society!

Rakalene is an experienced product professional with extensive experience in transactional data in both B2B and B2C businesses and telecommunications. Highlights include a stint in South Africa to launch a new telecommunications company and helping with the first iPhone launch for an Australian Telco. Rakalene believes that great product comes from a great team and starts with a compelling story.

Liz Blink

Liz Blink | Sensis
Topic: Positive psychology and its impact/use on your role as a product leader.

Liz Blink is a passionate product builder, data-nerd, people person and scientist. Liz is an agitator, accomplished at bringing positive change to her organisation. She's not afraid to go out on a limb in order to quickly learn which measures will be good for the customer or the organisation. She can process complex information quickly and make powerful decisions that keep things moving. As a result, Liz is known as someone who "gets shit done".

Currently Liz is the Digital Lead at Sensis within the Customer group, leading a team of designers and product people to rethink the service experience for customers and instilling a customer led mindset at Sensis. She has had a great experience also applying a design thinking mindset into the work and augmenting the product management practice at the organisation.

Liz is so passionate about product mgmt stuff she co-founded the community group Product Anonymous: where Melbourne-based product manager folk get together & discuss product management topics & meet others in the industry or related fields (like UX). Check them out at: http://productanonymous.com/

Zac Andrew

Zac Andrew | ANZ
Topic: The unsexy Product Manager: Navigating the details to achieve fantastic customer outcomes.

Zac Andrew is Rewards and Travel Product Manager at ANZ, responsible for ANZ's Rewards Credit Cards, Travel Card and Travel Money.

He is responsible for the success of ANZ's Rewards and Travel cards, including enhancing customer experience, profitability, utility and compliance.

Zac joined ANZ for the second time in January 2017 after spending 2.5 years at Australia's leading provider of end-to-end payments solutions: Cuscal, where he managed the Prepaid and Debit cards portfolios. Prior to Cuscal, Zac spent nearly 8 years at ANZ in a variety of roles including in deposits product management and credit card customer experience.

Zac has a Bachelor in Business Studies majoring in Marketing and Human Resource Management from Monash University.

Outside of work he likes to eat out with friends, follow US politics and is also the Secretariat for ANZ's Pride Network.



Where is it?

RACV City Club
501 Bourke Street

Getting there

Proceed to 501 Bourke Street.

From Flagstaff Railway Station. Walk 400m down William Street towards Bourke Street. Turn into Bourke Street. The RACV City Club is on 100m the right.

From Tram stop William St/Bourke Street. Walk down Bourke Street towards Queen Street. RACV is 100m on the right.
From tram stop Queen Street - stop 4. Walk along Bourke Street towards William Street. RACV is 150m on the left.

Secure underground parking is available at RACV City Club. The car park entrance is located on Chancery Lane. Access is via Little Collins Street or Bourke Streets between Queen and William Streets. Exit is via Chancery Lane to Bourke Street. The cost is $21.60 per hour to a maximum of $86.40 per day single entry.

The after party

501 Bourke Street