WELCOME TO A NEW EXPERIENCE
An immersive digital conference
For those who’ve been to Leading the Product before (and those that haven’t), you’re going to LOVE Leading the Product (Digital). Watch Kent explain how we’ve created a digital conference with a stellar in-person experience.
About us
What is Leading the Product (Digital)?
Leading the Product is Australia’s favourite Product Management conference. It has been running since 2015 and has grown and SOLD OUT every single year – more than 1,200 people attended in 2019. In 2020, we have reimagined it as an immersive digital experience featuring Product Leaders from around the world.
This year you will join hundreds of passionate product people for an interactive day of joint learning and co-creation on the “7 Ps of Product”.
You’ll learn from and interact with well-known leaders like Steven Haines, Caitlin Blackwell, April Dunford, Kate Leto, Klaas Raaijmakers and Christine Sou as well as product peeps from around Australia and the Asia-Pacific.
Our Audience
Who should attend?
- Product Managers
- Product Owners
- Product Marketers
- Product Leaders
- Heads of Product
- Chief Product Officers
- UX designers
- Business analysts and strategists
- Developers
- General Managers
- CEOs
- Founders
All of these people will be at Leading the Product.
7 Ps A 2020 SPIN
What are the
7 Ps of Product?
It’s our new way of envisioning Product Management. The 7 Ps (Problem, Purpose, Position, Performance, Price, Promotion, Practice) allow Product Managers to rise above the day-to-day slog and truly think through what makes a successful Product and how to make it happen. It builds on the best aspects of the 7 Ps of marketing, orients them on Product Management, and makes them fit today’s world.
08:00 – 08:45 am
Pre-conference
Early networking
Attendees
08:45 – 12:45 pm
Morning session
Opening message
Adrienne Tan
Chief Executive Officer, Brainmates
The 7 Ps of Product:
The story begins
Kent Weathers
Chief Product Officer, Brainmates
Speaker 1
P = PROBLEM
Caitlin Blackwell
Head of Product, Seek
Speaker 2
P = PURPOSE
Frank McKenna
Chief Product Officer, Covidence.org
Activity breakout
Session #1
Attendees
Speaker 3
P = POSITION
April Dunford
Author of “Obviously Awesome: How to Nail Product Positioning”
Morning tea
Break
Speaker 4
P = PERFORMANCE
Steven Haines
Founder: Sequent Learning Networks and author of “The Product Manager’s Survival Guide”
Bio break
Break
Speaker 5
P = PRICE
Patrick Campbell
Founder/Chief Executive Officer, ProfitWell
12:45 pm
LUNCH
1:25 – 5:00 pm
Afternoon session
Lightning talks
Quinnie Chen
Product and Design Manager
David Wang
Founder, Product Tree
Speaker 6
P = PRICE
Christine Sou
Product, Transferwise
Bio break
Break
Speaker 7
P = PROMOTION
Klaas Raaijmakers
Head of Product, Stan
Afternoon tea
Break
Speaker 8
P = PRACTICE
Kate Leto
Author of “Hiring Product Managers”
Activity breakout
Session #2
Attendees
Speaker 9
P = PRACTICE
Jeremiah Lee
Engineering Manager, InVision
Closing message
The 7 Ps of Product:
The story ends
Kent Weathers
Chief Product Officer, Brainmates
5:00 – 6:00 pm
Social session
Social breakout
Activity session
Attendees
Mentors and Motivators
Speakers
Klaas Raaijmakers
Head of Product, Stan
Christine Sou
Product, Transferwise
April Dunford
Author/Speaker/Consultant
Caitlin Blackwell
Head of Product, Seek
Kate Leto
Author/Speaker/Consultant
Steven Haines
Speaker/Author/Advisor
Patrick Campbell
Founder/CEO, ProfitWell
Jeremiah Lee
Engineering Manager, Invision
Frank McKenna
CPO, Covidence.org
Lightning speakers
Quinnie Chen
Product and Design Manager, Momatu
David Wang
Founder, Product Tree
SAVE YOUR SPOT FOR SEPTEMBER 2
Event tickets
What’s included?
- All day access to the event
- Live Q&A with speakers
- In-day workshops
- Virtual exhibit area
- Networking
- e-Book – with speaker slides and notes to keep after the event
General
From 1 Aug to 31 Aug
$395
Booking can take up to 5 minutes, no hidden charges or fees.
Our Benefits
Why should
you buy
a ticket?
Great question, we’re glad you asked. With face-to-face
conferences cancelled around the globe, there has been an
explosion in quickly-pulled-together e-events. This is not one
of those.
We have purpose-built Leading the Product (Digital)
specifically for the digital world. This means we’ve taken the
best bits of Leading the Product (in-person) and re-imagined
the entire experience so it will wow you from wherever you are.
You will:
- Be fully immersed in a shared experience with like-minded lovers of Product Management. You will be led through an interactive day where each speaker and each experience builds on the last to form a complete picture of best-practice Product Management – the 7 Ps of Product.
- Have an amazing time. Seriously, this is super important to us. Leading the Product is friendly, down-to-earth, knowledgeable, useful and fun!
- Co-create an e-Book with the LTP team, our speakers and Product community leaders. You’ll have a complete take-home toolkit that you can use to educate your team and present it to senior leadership. It will include a transcription of the speaker talks and videos
- Join a community of people that love Product. You’ll join small group workshops and discussion groups where you can laugh, learn and network with top Product leaders and others that know what it’s like because they’ve been in the trenches too.
You will NOT:
- Be confronted by poor pictures and sound quality and that ‘brought-to-you-from-the-bedroom’ aesthetic – we’re talking top-end production values and event management.
- Be sold to. LTP is not a sales event. We obsessively research, choose and coach the best speakers so they’ll blow your socks off on the day.
- Be lectured at by so-so speakers with tired ideas. We’ve exhaustively researched, and found, a mix of local and global leaders with fresh ideas that are ready to rock your world.
- Be bored and struggle to sit through a full day. We’ve carefully curated and composed the day to keep you engaged and interested throughout.
Not ready to buy a ticket?
Get Conference updates including new speakers, workshops and other news.
Event Sponsors
Our partners
Organiser
Platinum
Gold
SILVER
Our Partners
Sponsorship and partnership
Without the help of our sponsors Leading the Product wouldn’t exist.
They’re also more than sponsors, they’re partners that share our love of Product Management and our determination to bring you an amazing experience.
We’re looking for more partners to help us take Leading the Product to the next level of awesome. If that sounds like something that you and your company would like to be involved in then we’d love to hear from you.
The organisers
Product champions
Brainmates has been championing Product Management since 2004. We do this by growing and supporting our fantastic Product Management community – which Leading the Product is a part of – and through our training and consulting services. We see our purpose as helping people and businesses to build better products to make a better world.
collaboration
Let’s talk
Leading the Product conference is brought to you by