Leading The Product Sydney - Leading The Product
Thought Leadership


Learn from the latest trends in product management and product marketing from seasoned international and local product leaders from a wide range of industries (digital and physical product) as well as thought leaders in research and neuroscience. Be inspired, walk away having learnt from the greatest.



Connect with product management and product marketing peers from a wide background and from all around Australia. Make new friends, give back, feel that you are a part of the greatest product management community in the world.

Personal Development


Use this as an opportunity to extend yourself and challenge the way you currently think about product management and product marketing. Immerse yourself in a cutting edge environment with like-minded individuals. Grow in order to be greater.

Your Host

Michael Bromley

Michael Bromley | Dot Connector

Michael has demonstrated success and innovation across IT, Marketing, Product Development, and Business Operations. With over 15 years experience as an Executive Director/EVP/COO in telecommunications, online services, and consulting, his successes include innovations in product development, delivery and lifecycle management at global leaders like AOL, Blackberry (I established and then ran the Asia Pacific operations), Telstra and the National Broadband Network (NBNCo). Following a 10 year career as an investment banker in the US he has, for the last decade, been building sustainable high performing teams in Australia.

Your Speakers

Victoria Butt

Victoria Butt | Director, Parity Consulting

For the past 13 years, Victoria has built her recruitment career specialising in the global Banking, Commerce and Financial markets. She spent the beginning her professional career honing her skills, building her extensive network, and was voted one of London’s top four recruiters before relocating to Sydney in 2008.

Throughout Victoria's career, she has always worked with the personal belief that an equal partnership between an applicant, client, and consultant really is the key to successful outcomes and client satisfaction. In 2012, she established Parity Consulting with this core belief in mind. Victoria has been relentless in her commitment to the professional development of her applicants and in advancing her clients’ knowledge. Developing the Parity Plus leadership series is a continuation of Parity’s commitment to ‘add to people.’

Victoria is passionate about her business and the Financial Services industry. She has invested heavily in sourcing specialist industry recruiters to build a high achieving team who are driven by the same core values. With a degree in Psychology and Business BSC, her extensive experience and passion for the industry sees her partnering with some of Australia’s leading Financial Services organisations.

Doug Blue

Doug Blue | Product Director, SEEK

Doug Blue is a digital product management professional with over 15 years of experience leading product management and development teams for some of Australia's largest digital brands including SEEK, realestate.com.au, Trading Post and Yellow Pages.

Currently Doug is the Product Director at SEEK, where he leads the Product Management, User Experience, Partner Management and Digital Analytics teams. Doug has also worked in the IT sector at Unisys, and worked for the United States Navy as a submarine officer and nuclear engineer.

Jen Flynn

Jen Flynn | Vice President of Product, Airtasker

Jen Flynn is Vice President of Product at Airtasker. With over 15 years' experience, Jen has demonstrated success in building and leading product managers and practises across multiple verticals and geographies.

Previously, she was Head of Product Management at Sportsbet, part of the International gaming company Paddy Power Betfair. Prior to Sportsbet, Jen lead product functions at REA Group and Truvo and has a BSc in Applied Physics and Chemistry from Trinity College, Dublin.

Cameron Adams

Cameron Adams | Co-Founder and Chief Product Officer, Canva

Cameron is a co-founder and Chief Product Officer at Canva, an online design platform that has quickly become one of the most exciting startups in Australia.

After graduating with a Bachelor of Law/Bachelor of Science from the University of Melbourne in 2001, Cameron started a design consultancy that has done work for global clients such as Atlassian, NEC, TEDx and Sydney Festival.

When Google came knocking in 2007 he couldn't resist the call and spent the next 3 years helping Lars and Jens Rasmussen - co-founders of Google Maps - realise the design vision for their ground-breaking communication tool Google Wave.

In 2011 he founded an ambitious email startup with two other Google alumni before meeting Mel and Cliff and deciding to help them build the beginnings of Canva. He now leads the product strategy and design for Canva's apps, which grew from 1.5 million users to over 7 million users in 2015 alone.

Through his work and his writing - which spans five books and numerous articles - Cameron has contributed to the foundations that underpin modern web design and has been asked to speak around the world at events such as South by Southwest, CeBIT and Web Directions.

Dan Olsen

Dan Olsen | Product Management Consultant, Author of The Lean Product Playbook

Dan Olsen is a product management consultant, speaker, and author. He is the author of Amazon bestseller The Lean Product Playbook, published by Wiley.

At Olsen Solutions, Dan works with CEOs and product leaders to build great products and strong product teams, often as interim VP of Product. His clients include Facebook, Box, Microsoft, Medallia, and One Medical Group. Prior to consulting, Dan worked at Intuit, where he led the Quicken product team. He also led product management at Friendster and was the cofounder and CEO of TechCrunch award winner YourVersion, a personalized news startup. He earned engineering degrees from Northwestern and Virginia Tech and an MBA from Stanford.

Dan is founder of the Lean Product & Lean UX Silicon Valley Meetup, the largest product-focused meetup in the San Francisco Bay Area with over 3,300 members.

Kara DeFrias

Kara DeFrias | Director of UX, White House Cancer Moonshot

Kara's background is a unique mix of private and public sector experience, including an appointment to the first class of White House Presidential Innovation Fellows. She currently serves as Director of UX on the White House Cancer Moonshot team. Previously, she was senior advisor to the head of 18F, a digital services agency inside the United States government that's transforming it from the inside out. Other work includes Intuit TurboTax, the Oscars, Super Bowl, and FIFA Women's World Cup. A do-gooder at heart, Kara has done pro-bono product strategy, communications, and UX for the likes of TEDxSanDiego and Team Rubicon; spent 10 days in rural India teaching human centered design and business skills to micro-entrepreneur women; and guest lectures at University of California San Diego STEM Academy for high school girls.

Twitter: @CaliforniaKara

Christina Lucey

Christina Lucey

Christina is VP of Product at Zinc (formerly known as Cotap), the all-in-one communication platform built for business. She has 10 years of experience building communication apps for work at Yammer, Microsoft, and BlackBerry. Hailing from the Great White North, she graduated from the University of Waterloo with a Bachelor of Computer Science.

Mohamed Khalil

Mo Khalil | General Manager Digital Innovation, CBA

Mohamed Khalil, GM of Innovation, has recently joined Commonwealth Bank as part of Digital to support the articulation of CBA’s financial wellness vision and collaboration with FinTech partners.

Mo has over 15 years of financial services strategy and innovation experience designing, developing and marketing digital solutions that leverage data, behavioral science and gamification to improve customer outcomes. At financial services startup Moven he developed a mobile financial wellness experience that disrupted traditional banking paradigms and changed customer behaviors. This cutting edge solution won a Finovate Best in Show upon its debut in 2013 and again in 2015. It is currently being integrated by both Westpac New Zealand and TD Bank Canada as part of their digital offering in 2015.

Prior to Moven, Mo was at Bundle, a startup funded by Citigroup, Microsoft and Morningstar that developed ground-breaking consumer peer comparisons and merchant recommendations engine. Bundle was acquired in 2012 and is now part of Capital One’s Digital Innovations Lab. Mohamed was also a product innovator at Citi and Merrill Lynch where he focused on developing digital solutions for investment accounts. Mo started his career in management consulting where he was part of the founding team at Novantas, a leading financial services management consultancy, and is an alumni of First Manhattan Consulting Group. Mo has an undergraduate degree from Princeton University and an MBA from Wharton, University of Pennsylvania.

Your Schedule

  • 8:00 AMRegistration opens
  • 8:30 AMConference Commences with Michael Bromley, IAG
  • 8:40 AMDoug Blue, Seek
  • 9:20 AMJen Flynn, AirTasker
  • 10:00 AMNetworking Event
  • 10:30 AMMorning Tea
  • 11:00 AMVictoria Butt, Parity Consulting
  • 11:40 AMCameron Adams, Canva
  • 12:20 PMQ & A Session
  • 12:50 PMLunch
  • 1:30 PMDan Olsen, author of The Lean Product Playbook
  • 2:10 PMKara DeFrias, The White House
  • 2:50 PMAfternoon Tea
  • 3:10 PMChristina Lucey
  • 3:50 PMMo Khalil, CBA
  • 4:30 PMQ & A Session
  • 5:00 PMAfter Party at Dockside


Where is it?

Cockle Bay Wharf

Getting there

By Car | Drive down Market Street toward Darling Harbour and turn left onto Sussex Street. For parking, use Wilson Carpark at 201 Sussex Street. Park on Levels C1, C2, or C3 and take elevator to Level B. Walk along the footpath bridge, over the roadway, and Dockside will be located to your left. Alternatively, you can park directly behind the IMAX building.

Drop off / on foot | For taxi, asked to be dropped off at Wheat Road drop-off zone. The driver needs to take Wheat Road and keep left as thy pass the IMAX Theatre. Once exiting the taxi, take the escalators up one level to Dockside.

On foot | Take Train to either Town Hall Station. Upon exiting the station, follow Bathurst Street towards the IMAX Theatre at Darling Harbour. As you enter Darling Harbour, make a right. You will pass the IMAX theatre and follow the path along the Cockle Bay Wharf side of the Harbour. Once you get to Dockside, take the escalators up to the Balcony Level.

*Please note that Dockside, Cockle Bay Wharf is located on the Sydney CBD side of Darling Harbour between the IMAX Theatre and the Pyrmont Bridge.*

The after party

Dockside, Cockle Bay Wharf