Leading The Product Melbourne - Leading The Product
Thought Leadership


Learn from the latest trends in product management and product marketing from seasoned international and local product leaders from a wide range of industries (digital and physical product) as well as thought leaders in research and neuroscience. Be inspired, walk away having learnt from the greatest.


Sense of Community

Connect with product management and product marketing peers from a wide background and from all around Australia. Make new friends, give back, feel that you are a part of the greatest product management community in the world.

Personal Development


Use this as an opportunity to extend yourself and challenge the way you currently think about product management and product marketing. Immerse yourself in a cutting edge environment with like-minded individuals. Grow in order to be greater.

Your Host

Nick Coster Dot Connector

Nick Coster | Dot Connector

Nick Coster is a co-founder of Brainmates who is passionate about the benefits of putting the customer before the technology and building products and services that delight the buyer and the user. He is a global thought-leader, speaker and author in modern Product Management practices. He enjoys bringing together product managers from different industries to help them deliver “market-driven” product innovation that delights customers.

Nick has been developing and managing products for over 13 years, with range of different companies including Telstra BigPond, Westpac and eBay. In the process of this journey, he has developed a deep understanding of the way the different technologies fit together and is always amazed at the new and exciting ways that people use them. Nick is the Brainmates in-house Product Management training facilitator. Having been a facilitator for so long, Nick knows how to string together a variety of topics from Product Leaders and remind us why each one is important. With his expertise, he’ll help us ‘connect the dots’ between unique experiences to help us better understand ways to continue creating and innovating.

Your Speakers

Damon Pezaro

Damon Pezaro | Chief Product Officer, Domain Group

Damon Pezaro is the Chief Product Officer at Domain Group. Damon is an experienced digital leader and has been working within the digital and online landscapes for over 15 years. Having worked in several start-ups dating back to 1999 and more recently across large corporate environments; he has lived through seeing how the changing digital landscape and subsequent technology has played its’ part in forcing executives, businesses and consumers to adopt a new way of thinking.

His experience has seen him leading product and technology teams at some of Australia’s largest media companies, he has filled key operational roles across several start-up successes and joined the Domain Group in January 2013

Dan Olsen

Dan Olsen | Product Management Consultant, Author of The Lean Product Playbook

Dan Olsen is a product management consultant, speaker, and author. He is the author of Amazon bestseller The Lean Product Playbook, published by Wiley.

At Olsen Solutions, Dan works with CEOs and product leaders to build great products and strong product teams, often as interim VP of Product. His clients include Facebook, Box, Microsoft, Medallia, and One Medical Group. Prior to consulting, Dan worked at Intuit, where he led the Quicken product team. He also led product management at Friendster and was the cofounder and CEO of TechCrunch award winner YourVersion, a personalized news startup. He earned engineering degrees from Northwestern and Virginia Tech and an MBA from Stanford.

Dan is founder of the Lean Product & Lean UX Silicon Valley Meetup, the largest product-focused meetup in the San Francisco Bay Area with over 3,300 members.

Kate Claringbold

Kate Claringbold | Chief Product Officer, Sidekicker

Kate leads the Sidekicker Product and Delivery team whose mission is to revolutionise how businesses connect with on-demand workers.

Kate has spent over 10 years delivering and nurturing online products for companies such as SEEK, Deloitte Digital, the Department of Defence and WorkSafe. Her career highlights include co-founding her own online gift registry business, relaunching SEEK’s hirer experience and leading the multi-award winning agency TravelCLICK whilst based in Barcelona, Spain.

Kate's passion is to build online products that make life simpler. She is also a proud mother of 2 year old twins.

Cameron Adams

Cameron Adams | Co-Founder and Chief Product Officer, Canva

Cameron is a co-founder and Chief Product Officer at Canva, an online design platform that has quickly become one of the most exciting startups in Australia.

After graduating with a Bachelor of Law/Bachelor of Science from the University of Melbourne in 2001, Cameron started a design consultancy that has done work for global clients such as Atlassian, NEC, TEDx and Sydney Festival.

When Google came knocking in 2007 he couldn't resist the call and spent the next 3 years helping Lars and Jens Rasmussen - co-founders of Google Maps - realise the design vision for their ground-breaking communication tool Google Wave.

In 2011 he founded an ambitious email startup with two other Google alumni before meeting Mel and Cliff and deciding to help them build the beginnings of Canva. He now leads the product strategy and design for Canva's apps, which grew from 1.5 million users to over 7 million users in 2015 alone.

Through his work and his writing - which spans five books and numerous articles - Cameron has contributed to the foundations that underpin modern web design and has been asked to speak around the world at events such as South by Southwest, CeBIT and Web Directions.

Lucie McLean

Lucie McLean | Head of Product, Children's BBC

Lucie McLean is Head of Product for Children's at the BBC in Salford, England.

She has worked for the BBC for 19 years - nine years in journalism and ten years in product management. Most of her product career has been in mobile products and she led the teams which developed the mobile website and award-winning BBC app for the London 2012 Olympics and the hugely successful BBC Sport app. She now leads the teams developing the BBC’s websites and apps for Children.

She is passionate about increasing diversity in digital organisations and helping those new to the digital world embrace the opportunities it offers. She is also her final year at Manchester Metropolitan University, completing an Executive MBA.

Kara DeFrias

Kara DeFrias | Director of UX, White House Cancer Moonshot

Kara's background is a unique mix of private and public sector experience, including an appointment to the first class of White House Presidential Innovation Fellows. She currently serves as Director of UX on the White House Cancer Moonshot team. Previously, she was senior advisor to the head of 18F, a digital services agency inside the United States government that's transforming it from the inside out. Other work includes Intuit TurboTax, the Oscars, Super Bowl, and FIFA Women's World Cup. A do-gooder at heart, Kara has done pro-bono product strategy, communications, and UX for the likes of TEDxSanDiego and Team Rubicon; spent 10 days in rural India teaching human centered design and business skills to micro-entrepreneur women; and guest lectures at University of California San Diego STEM Academy for high school girls.

Twitter: @CaliforniaKara

Christina Lucey

Christina Lucey

Christina is VP of Product at Zinc (formerly known as Cotap), the all-in-one communication platform built for business. She has 10 years of experience building communication apps for work at Yammer, Microsoft, and BlackBerry. Hailing from the Great White North, she graduated from the University of Waterloo with a Bachelor of Computer Science.

Ash Donaldson

Ash Donaldson | Behaviour Design & Innovation Consultant, Tobias & Tobias Australia

Ash Donaldson is Principal Behaviour Design & Innovation Consultant for Tobias & Tobias Australia, a design and innovation consultancy on Sydney’s Northern Beaches. He has spent the past couple of decades studying, practising, and promoting all aspects of human centred design – from Human Factors and User Experience to Behavioural Economics.

He has extensive in the industry with opportunities to work on many interesting projects, from doing the early research and design of Wotif.com to designing the new Intelligent Deposit ATMs for National Australia Bank.

Ash is passionate about understanding how people perceive and process information and using that knowledge to predictably affect their behaviours.

Your Schedule

  • 8:00 AM Registration opens
  • 8:30 AM Conference Commences with Nick Coster, Brainmates
  • 8:40 AM Damon Pezaro, Domain Group
  • 9:20 AM Kate Claringbold, Sidekicker
  • 10:00 AM Networking Event
  • 10:30 AM Morning Tea
  • 11:00 AM Cameron Adams, Canva
  • 11:40 AM Kara DeFrias, The White House
  • 12:20 PM Q & A Session
  • 12:50 PM Lunch
  • 1:30 PM Dan Olsen, author of The Lean Product Playbook
  • 2:10 PM Christina Lucey
  • 2:50 PM Afternoon Tea
  • 3:10 PM Lucie McLean, BBC
  • 3:50 PM Ash Donaldson, Tobias & Tobias
  • 4:30 PM Q & A Session
  • 5:00 PM After Party at Pilgrim Bar


Where is it?

Federation Square

Getting there

By Car | Enter Federation Square via the Russell Street extension turning into car park. Proceed to lifts and take lifts to the end of car park. Take the stairs to the ZINC entrance at river level.

Drop off / on foot | Proceed to end of Russell Street extension. Take stairs on right down to ZINC entrance at river level.

On foot | From the main plaza head towards BMW Edge at the end of the atrium. Proceed through the sliding doors and downstairs to ZINC.

On foot | From Prince's Bridge head down to the Yarra along the river terrace until you reach ZINC.

The after party

Pilgrim Bar